Trying to bring regenerative food to cities—am I totally missing the point?

Trying to bring regenerative food to cities—am I totally missing the point?

Hey folks—I’m prototyping a digital platform that connects eaters in cities (starting with London) to regenerative farmers directly. No middlemen, no greenwashed packaging, just beautiful produce from real soil and systems that align with permaculture values.

Think:

  • Transparency over certification
  • Rewarding farmers who build soil
  • Cutting out logistics insanity
  • Educating urban dwellers on why it matters

We’re early—building waitlists, trialling a pilot. I’m really curious whether this kind of thing feels aligned… or whether it’s another case of trying to slap tech on top of something sacred.

If you’ve got a minute to share thoughts, I’d be grateful. Or take our short survey if it sparks anything: https://moccus.webflow.io?utm_source=redditPermaculture

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